Coke Studio has seen massive success in the last 6 years because of its multi-channel strategy on television that ensured awareness while driving productivity, making TV the most important medium for driving recall and TOM.
Synchronized platform activation was executed to ensure effective digital release of the season along with smart media planning which helped to maximize reach. Fans were connected to the CS7 artists via live chat on digital which added to the excitement and buzz around Coke Studio.
Impressions on #CS Live Chat
added Twitter followers