Coke Studio

Coke Studio

Challenge

Coke Studio has seen massive success in the last 6 years because of its multi-channel strategy on television that ensured awareness while driving productivity, making TV the most important medium for driving recall and TOM.

Solution

Synchronized platform activation was executed to ensure effective digital release of the season along with smart media planning which helped to maximize reach. Fans were connected to the CS7 artists via live chat on digital which added to the excitement and buzz around Coke Studio.

1.5 Million

fans increase

29 Million

Impressions on #CS Live Chat

22 Million

Video Views

71000+

added Twitter followers

9 Million

Audio Plays

ALL IN JUST 7 DAYS