Horlicks wanted to increase sales. The challenge was how to integrate digital and mobilize online audience to contribute towards it.
Horlicks NutriQuest was a global initiative (Evil scientist captured Horlicks factory, and smart children to recapture it back from him), which was converted into a mobile game application. And in order to unlock a 4D dimension level in the game, fans have to buy Horlicks which would give them scratchable coins containing the unlocking code. This campaign and mobile app was promoted via smart content and media strategy on Facebook.
Total Audience Reached on Facebook
Apps in Pakistan
On Appstore & Playstore
Android App Installs in 5 days