Share a Coke

Share a Coke

Challenge

Help Coca-Cola launch the Share-A-Coke campaign in Pakistan with bang! A region which undergoes political turmoil, we were tasked to see how we can help the TG open up their hearts and share a coke with their loved ones and create maximum shares and engagement.

Solution

SAC was launched via a multi-platform strategy coupled with massive digital PR and influencers program. Campaign content was also seeded on the internet anonymously. During the campaign a web application was also launched to help people express to their loved ones via Coke bottle. Smart media planning strategy helped us surpass the targeted number of fanbase acquisition and engagements.

100,000

fans increase

70,000

post likes

10,000

post shares

2000

added Twitter followers

3000+

tweets

200,000

daily shares