Tapal

Tapal

Challenge

Amidst the disbelief created by advertising noise, how to create believability around Tapal Danedar’s claim that their tea is sourced from the world’s best tea gardens.

Solution

Tapal Tea Travels was given birth from a simple universal truth; that actions speak louder than words. And therefore fans were given a chance to participate in a digital contest which lead them to eventually visit the exotic tea gardens in Sri Lanka, the place where Tapal Danedar tea is sourced from. It was the first digital campaign of Pakistan that was adopted on multiple other mediums OOH, radio, SMS, print, on-ground activation.

249,628

fans increase

132,868

post likes

4,608

post shares

10000+

added Twitter followers

22,659

post comments

1,500,000

Total Audience Reached