Amidst the disbelief created by advertising noise, how to create believability around Tapal Danedar’s claim that their tea is sourced from the world’s best tea gardens.
Tapal Tea Travels was given birth from a simple universal truth; that actions speak louder than words. And therefore fans were given a chance to participate in a digital contest which lead them to eventually visit the exotic tea gardens in Sri Lanka, the place where Tapal Danedar tea is sourced from. It was the first digital campaign of Pakistan that was adopted on multiple other mediums OOH, radio, SMS, print, on-ground activation.
added Twitter followers
Total Audience Reached