Project: HALEON Website
Industry: Healthcare

Project Objectives

Haleon sought to create a timeless website that effectively combines strategic planning with visual and verbal storytelling to engage a younger audience. Additionally, the website needed to comply with the specific guidelines set by the Securities and Exchange Commission of Pakistan (SECP).

Our Approach

To achieve Haleon's objectives, Digitz undertook the following steps:

1. Strategic Planning:

• Conducted in-depth market research to understand the preferences and behaviors of the target younger audience.
• Developed a comprehensive content strategy to ensure the website’s messaging resonated with the intended demographic.

2. Design and Storytelling:

• Created a visually appealing and user-friendly design that reflects Haleon’s brand values.
• Integrated visual and verbal storytelling to engage visitors and convey the brand's narrative effectively.

3. Compliance and Technical Integration

• Ensured all design and development processes adhered to the specific guidelines set by the SECP.
• Utilized the Umbraco tech stack to build a robust, scalable, and secure website platform.

Implementation

Timeless Design

Our design team focused on creating a website that is not only visually stunning but also enduring in its appeal. The design elements were chosen to be modern yet timeless, ensuring the website remains relevant and attractive for years to come.

Strategic Storytelling

By combining visual and verbal storytelling, we created a cohesive narrative that resonates with a younger audience. This included:

• Engaging visuals and interactive elements to capture and retain visitor attention.
• Clear, concise, and compelling content that communicates Haleon's mission and values.

Compliance Excellence

We meticulously followed the guidelines set by the SECP throughout the design and development process. This ensured that the website not only meets regulatory standards but also builds trust with its users.

Tech Stack: Umbraco

Using Umbraco, we developed a highly customizable and scalable content management system (CMS) that allows Haleon to easily manage and update website content. Umbraco’s flexibility and powerful features were instrumental in delivering a robust digital platform.

Results

The new Haleon website has successfully achieved its objectives, delivering the following results:

• Increased User Engagement:
  The combination of strategic storytelling and interactive design elements has led to a significant increase in user engagement.
• Enhanced User Experience:
  The user-friendly design and seamless navigation have improved the overall user experience, making it easier for visitors to find information and interact with the content.
• Compliance and Security:
  Adherence to SECP guidelines has ensured regulatory compliance, while the use of Umbraco has provided a secure and reliable website platform.
• Positive Feedback:
  The website has received positive feedback from users and stakeholders, highlighting its visual appeal, functionality, and engaging content.

Conclusion

The successful design and development of the Haleon website by Digitz demonstrate our ability to merge creative vision with strategic execution. By leveraging the capabilities of Umbraco and adhering to stringent regulatory guidelines, we have delivered a digital experience that not only meets but exceeds the client’s expectations. This case study underscores the power of thoughtful design and strategic storytelling in creating impactful digital platforms.

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