Project: NFC ORDER APP
Industry: Consumer Goods

Objectives

• Develop an NFC-based order app integrated with table coasters.
• Simplify and enhance the customer experience at food festivals and malls.
• Provide a convenient and efficient ordering process.
• Increase customer engagement and conversion rates.

Solution

The project was executed in several phases, focusing on collaboration with Magnum to meet their specific needs and objectives.

Phase 1: Discovery and Planning

• Requirement Gathering:
  Engaged with Magnum to understand their goals, target audience, and desired features for the app.
• Market Research:
  Analyzed existing technology solutions and market trends to identify best practices and innovative features.

Phase 2: Design and Development

• User-Centric Design:
  Designed a user-friendly interface with an intuitive layout to guide users through the customization and ordering process.

Three-Step Customization Process:

• 1- Choose Your Base:
  Select from a variety of Magnum ice cream bases.
• 2- Pick Your Dipping:
  Choose the type of chocolate coating (milk, dark, white).
• 3- Add Your Toppings:
  Select from a range of toppings (nuts, sprinkles, chocolate chips).
• NFC Integration:
  Developed NFC-based table coasters that, when tapped with a smartphone, open a responsive web page for ordering. The page was designed to be compatible with both Android and iOS devices.

Phase 3: Implementation and Deployment

• App Development:
  Developed a robust and responsive web application with a focus on performance and user experience.
• Testing:
  Conducted comprehensive testing to ensure functionality, performance, and security.
• Deployment:
  Deployed the NFC-enabled table coasters at food festivals and mall kiosks. Ensured the coasters were easily accessible and prominently placed.

Phase 4: Marketing and User Education

• Promotional Campaigns:
  Launched targeted marketing campaigns to promote the NFC-based ordering system. Utilized social media, email newsletters, and on-site promotions to raise awareness.
• User Education:
  Provided clear instructions and demonstrations at the kiosks to educate users on how to use the NFC coasters to order customized ice creams.

Results

• Enhanced Customer Experience:
  The NFC-based order app provided a quick, easy, and enjoyable way for customers to customize and order Magnum ice creams, enhancing overall satisfaction.
• Convenience and Efficiency:
  The streamlined three-step process and the convenience of NFC technology significantly reduced wait times and improved service efficiency.
• Increased Engagement:
  The innovative ordering method increased customer interaction with the Magnum brand, creating memorable experiences.
• Positive Feedback:
  Users praised the convenience and novelty of the NFC-based ordering system, resulting in high levels of customer satisfaction.
• Higher Conversion Rates:
  The efficient and engaging ordering process led to higher conversion rates, with more customers completing their purchases.
  
  

The NFC-based order app for Magnum successfully transformed the customer experience at food festivals and malls. By integrating NFC technology with table coasters and offering a simple three-step customization process, the app provided a convenient and engaging way for customers to enjoy their favorite Magnum ice creams. This case study highlights the effectiveness of using innovative technology to enhance customer experiences, drive engagement, and increase conversion rates for premium food brands like Magnum.