National Food
Made Easy Recipes

Madeeasy recipe platform

Project: Madeeasy recipe platform
Industry: Consumer Goods

Background

National Food, a leading food brand, aimed to create a user-friendly recipe website to engage its audience, promote its products, and simplify meal preparation. The objective was to provide an extensive collection of easy-to-follow recipes, utilizing National Food products, and to enhance user experience through seamless e-commerce integration and a crowd-sourcing model for recipe submissions.

Objectives

  • Develop a user-friendly recipe website.
  • Integrate e-commerce functionalities for seamless product purchases.
  • Implement a crowd-sourcing model to encourage user-generated content.
  • Enhance brand engagement and loyalty.

Solution

National Food collaborated with Digitz to design and develop a recipe website with the following features:

User-Friendly Interface

  • Search and Filter Options:
    Users can easily search for recipes by ingredients, meal type, dietary preferences, and cooking time.
  • Step-by-Step Instructions:
    Recipes include clear, step-by-step instructions with images and videos for each stage of the cooking process.
  • User Profiles:
    Users can create accounts to save favorite recipes, create shopping lists, and leave reviews.

E-Commerce Integration

  • Product Links:
    Each recipe includes links to National Food products used in the dish, allowing users to purchase directly from the website.
  • Shopping Cart:
    Users can add multiple products to a shopping cart and checkout in a seamless process.
  • Subscription Services:
    Users can subscribe to monthly meal kits or ingredient boxes featuring National Food products.

Crowd-Sourcing Model

  • User-Generated Recipes:
    Users can submit their own recipes using National Food products. Submitted recipes are reviewed by the National Food team before being published on the site.
  • Community Voting:
    Users can rate and vote on submitted recipes, helping to highlight the most popular and useful content.
  • Recipe Contests:
    Regular contests encourage users to submit innovative recipes, with winners featured prominently on the site and awarded prizes.

Results

  • Increased Engagement:
    The user-friendly interface and valuable content led to increased site traffic and longer user sessions.
  • Higher Conversion Rates:
    E-commerce integration resulted in a significant rise in product sales directly through the website.
  • User Participation:
    The crowd-sourcing model successfully engaged users, leading to a diverse collection of recipes and increased brand loyalty.
  • Community Building:
    The platform fostered a community of cooking enthusiasts who regularly interact, share tips, and inspire each other.
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