Project: Nestle PK – Corporate Website
Industry: Retail, Consumer Goods

Objectives

• Ensure seamless content management for Nestlé's diverse range of products and information.
• Optimize the website for search engines to increase organic traffic.
• Align the website with Nestlé's brand identity and values.

Solution

The project was carried out in several key phases, involving close collaboration with Nestlé to ensure the final product resonated with their brand and met their objectives.

Phase 1: Discovery and Planning

• Client Consultation:
  Engaged with Nestlé to understand their goals, brand values, and target audience. Presented multiple approaches and ideas to align with their vision.
• Visual Language:
  Collaborated with Nestlé to finalize the visual language that would be used throughout the website, ensuring it reflected their brand identity.

Phase 2: Sitemap and Wireframing

• Sitemap Creation:
  Developed a comprehensive sitemap to organize the website’s structure, ensuring easy navigation and logical flow of content.
• Wireframing:
  Created wireframes for key pages to visualize the layout and user experience. These wireframes served as blueprints for the website design and functionality.

Phase 3: Website Optimization

• Drupal Implementation:
  Using Drupal, leveraging its powerful content management capabilities to handle Nestlé’s extensive range of content.
• Responsive Design:
  Ensured the website was fully responsive, providing an optimal viewing experience across all devices, including desktops, tablets, and smartphones.
• Content Management:
  Developed custom modules and templates to facilitate easy content updates and management by Nestlé’s team.

Phase 4: SEO Optimization

• Keyword Research:
  Conducted thorough keyword research to identify terms relevant to Nestlé’s products and target audience.
• On-Page SEO:
  Implemented on-page SEO best practices, including optimizing meta tags, headers, URLs, and image alt texts.
• Content Strategy:
  Developed a content strategy that incorporated targeted keywords and provided valuable information to users, improving both user experience and search engine rankings.
• Technical SEO:
  Ensured the website had a clean and efficient codebase, fast load times, and a secure HTTPS connection.

Results

• Enhanced User Experience:
  The new website provided a seamless and engaging user experience, with intuitive navigation and a visually appealing design that aligned with Nestlé’s brand.
• Improved Content Management:
  Nestlé’s team found it easy to manage and update content using Drupal’s robust CMS capabilities, ensuring the website remained current and relevant.
• Increased Organic Traffic:
  The comprehensive SEO optimization resulted in a significant increase in organic traffic, with improved search engine rankings for targeted keywords.
• Brand Consistency:
  The visual language and design approach ensured consistency with Nestlé’s brand identity, enhancing brand recognition and trust among users.
  
  

The development and SEO optimization of Nestlé’s website using Drupal successfully enhanced its digital presence, improved user experience, and increased organic traffic. The collaborative approach, from initial consultation and visual language development to sitemap creation, wireframing, and final implementation, ensured the project met Nestlé’s objectives and resonated with their brand. This case study highlights the importance of a well-structured, user-centric website and effective SEO strategies in achieving digital success for a global brand like Nestlé.