in Retail Availability for P&G Products
P&G Products
Project: Endless Shelf Application – P&G
Industry: Retail, Consumer Goods
Background and Challenge
In the dynamic retail landscape, ensuring product availability on shelves is crucial for maintaining customer satisfaction and loyalty. Procter & Gamble (P&G), a leading multinational consumer goods corporation, identified a recurring challenge in keeping high-demand products available at all times in Carrefour stores. The gap between demand and supply not only led to potential lost sales but also affected customer perceptions of both the brand and the retailer.
Digitz was approached to develop a digital solution that could mitigate these challenges by providing an alternative purchasing pathway for customers when their desired products were out of stock in Carrefour stores.
Objectives
Enhance Customer Experience: Ensure that customers have access to P&G products at all times, thereby improving satisfaction and loyalty.
- Increase Sales: Capture potential lost sales due to stockouts and increase overall revenue for P&G products.
Streamline Order and Delivery Process: Develop a seamless process for customers to place orders and receive deliveries within a short time frame.
Solution: The Endless Shelf Application
Digitz conceptualized and developed the "Endless Shelf" application, a pioneering digital tool that integrates directly with tablets positioned in Carrefour store aisles.
This application enables customers to instantly place orders for out-of-stock P&G products directly from the store floor, with a promise of delivery within 12 hours.
Key Features
- User-Friendly Interface: The application was designed with a focus on ease of use, allowing customers of all ages and tech-savviness levels to navigate and place orders effortlessly.
- Real-Time Inventory Integration: Endless Shelf is connected to a real-time inventory system, ensuring that customers have access to the latest stock information and expected restock dates.
- Rapid Delivery Commitment: Leveraging a robust logistics network, the application guarantees delivery of orders within a 12-hour window, ensuring customer satisfaction and loyalty.
Results
The Endless Shelf application saw immediate positive feedback from Carrefour customers, significantly improving their shopping experience with P&G products. Within the first three months of launch, the application achieved remarkable results:
- Increased Sales: A noticeable uplift in sales of P&G products, capturing what would have been lost revenue due to stockouts.
- Improved Customer Satisfaction: Customer feedback highlighted appreciation for the convenience and innovation offered by the Endless Shelf, leading to improved perceptions of both P&G and Carrefour brands.
- Operational Efficiency: The seamless integration of the application with existing logistics processes allowed for a smooth operation, minimizing the impact on Carrefour's staff workload while maximizing customer satisfaction.
Conclusion
The Endless Shelf application by Digitz for P&G at Carrefour stores represents a significant leap forward in tackling retail challenges through digital innovation. By transforming how customers interact with out-of-stock products, P&G not only salvaged potential lost sales but also elevated the shopping experience, setting a new standard in retail customer service and satisfaction.