Endless Shelf Application for P&G Products

In the dynamic retail landscape, ensuring product availability on shelves is crucial for maintaining customer satisfaction & loyalty. Procter & Gamble (P&G), a leading multinational consumer goods corporation, identified a recurring challenge in keeping high-demand products available at all times in Carrefour stores.

Objectives

Enhance Customer Experience: Ensure that customers have access to P&G products at all times, thereby improving satisfaction and loyalty

Streamline Order and Delivery Process: Develop a seamless process for customers to place orders and receive deliveries within a short time frame.

Solution: The Endless Shelf Application

Digitz conceptualized and developed the "Endless Shelf" application, a pioneering digital tool that integrates directly with tablets positioned in Carrefour store aisles.

This application enables customers to instantly place orders for out-of-stock P&G products directly from the store floor, with a promise of delivery within 12 hours.

  • Key Features

    • User-Friendly Interface:

      The application was designed with a focus on ease of use, allowing customers of all ages and tech-savviness levels to navigate and place orders effortlessly.

    • Real-Time Inventory Integration:

      Endless Shelf is connected to a real-time inventory system, ensuring that customers have access to the latest stock information and expected restock dates.

    • Rapid Delivery Commitment:

      Leveraging a robust logistics network, the application guarantees delivery of orders within a 12-hour window, ensuring customer satisfaction and loyalty.

Results

The Endless Shelf application saw immediate positive feedback from Carrefour customers, significantly improving their shopping experience with P&G products. Within the first three months of launch, the application achieved remarkable results:

Increased Sales:

A noticeable uplift in sales of P&G products, capturing what would have been lost revenue due to stockouts.

1

Improved Customer Satisfaction:

Customer feedback highlighted appreciation for the convenience and innovation offered by the Endless Shelf, leading to improved perceptions of both P&G and Carrefour brands.

2

Operational Efficiency:

The seamless integration of the application with existing logistics processes allowed for a smooth operation, minimizing the impact on Carrefour's staff workload while maximizing customer satisfaction.

3
Conclusion

The Endless Shelf application by Digitz for P&G at Carrefour stores represents a significant leap forward in tackling retail challenges through digital innovation.

By transforming how customers interact with out-of-stock products, P&G not only salvaged potential lost sales but also elevated the shopping experience, setting a new standard in retail customer service and satisfaction.

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